They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases. For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members.
- This is why the first thing I did was fill in alt text for all featured images.
- Customize reports to your heart’s desire – change colors and fonts.
- Now that the Project is all setup, the next step is to simply copy and paste your content into the chat area.
- This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content.
However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues. That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly.
In most cases, improvements to your site’s speed require your in-house or agency’s development team. For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing. For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses.
Duplicate/common content
As you can see from the image above, links are broken down into indexable and not indexable and you can find the same issues across both categories. However, each issue has a different predetermined importance level—depending on whether the link is indexable or not. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research. These are problematic because they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.
The 18-Step SEO Audit Checklist
Many people quickly discard direct mail without a second thought, and magazine or newspaper ads are frequently ignored—or missed entirely by those who prefer digital media over print. You can use PPC campaigns to test keyword strategies before implementing them in SEO. Configure multiple report layouts with different branding, colors, languages and checks to use quickly and interchangeably. It may take a lot of time and effort, but it’s critical to your company’s online success.
Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed. However, this means that crawlers are now unable to access that page. In order to allow access, you need to create a redirect leading them to moved page. Bear in mind that your XML sitemap needs to be properly formatted and submitted to webmaster tools account so that it can be accessed. First thing that you have to check is your robots.txt file and robots meta tags. These two are important as they restrict access to certain areas of your website.
Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.
There’s a reason there’s no one prescribed recipe for a successful SEO audit. It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.
Does your site have URLs of excessive length due to keyword stuffing? Do they contain session IDs and/or include tons of dynamic parameters? In some cases, these URLs are difficult for search engines to index, resulting in lower clickthrough rates from search results. It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow load times. Assess your site for missing canonical tags, non-indexable canonicals, or conflicting SEO Anomaly tags. Tools like Screaming Frog or Semrush can help identify issues efficiently. Check how you link your most important pages, like cornerstone articles or product categories.
