22 Best SEO Tools in 2025: Free & Paid Options

It uses AI to visualise your rankings on a map, showing exactly where you need to improve across different neighbourhoods. The tool suite is designed specifically for agencies and multi-location businesses. SearchAtlas offers a 7-day free trial and has a 30-day money-back guarantee. Most people don’t know that voice search SEO can be very effective in driving more foot traffic to local businesses. The free plan has limited features that are fine for casual users. It’s designed for large companies that manage websites with thousands of pages that need AI features to sort through massive amounts of data efficiently.

  • High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites.
  • After reading the server’s response headers, the tool reports any potential roadblocks that could cause a problem for search engine spiders.
  • Such a snapshot is invaluable for SEO professionals and content creators looking to assess and optimize web pages for search engine visibility quickly.
  • Choose the local keywords and search locations you want to track.
  • Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages.

Identify additional keywords to target with our extensive pool of keyword suggestions. Group keywords by lexical similarity and create Keyword Lists for in-depth analysis. Broaden your content strategy with targeted keyword clusters. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing.

seo tools

Semrush Guru

seo tools

The AI tool automates content creation from ideation to optimization and publishing. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Sometimes, you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting.

Keys4Up

Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. Local SEO comes with its own set of rules and best practices, so it’s no surprise that it deserves a more specialized tool. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

seo tools

Best SEO tool for a detailed SEO audit

Enter a URL and keyword target into the search bar to view how optimized your page is for that term. The tool will show opportunities to improve the page for your target keyword. Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings.

Unlike some Surfer SEO alternatives that emphasize content creation, Copywritely concentrates on content quality assessment and improvement. It scans your existing content for issues like duplicate content, poor readability, keyword stuffing, and grammar problems—and then provides specific recommendations to fix BHS Links them. The platform allows you to analyze up to 10,000 words, giving you plenty of room for comprehensive content evaluation. Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site.

Keywords Everywhere takes a different approach to pricing with its credit-based system. Instead of monthly fees, you purchase credits that last a full year, making it perfect for occasional research needs. There are so many great options out there for businesses looking for free SEO tools. Try out all of Google’s options, check out what Ahrefs and SEMRush have available at no cost, then utilize some fully free tools like Ubersuggest, SERPSim, and more. Help a B2B Writer is another great place to gather your own quotes or share your own input.

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